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Chrono24 Launches Authentication Program to Boost Confidence in Pre Owned Watch Market

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Chrono24 Launches Authentication Program for Pre-Owned Watches

In an effort to alleviate concerns over authenticity in the pre-owned watch market, leading online marketplace Chrono24 has introduced a new authentication program called Certified. This service is designed to provide buyers with confidence when purchasing luxury watches on the secondary market.

Certified covers pre-owned timepieces priced above $1,000 €1,000 from both professional and private sellers. It includes comprehensive checks of authenticity for watches, boxes, and papers. Every certified watch also comes with an evergreen digital Certificate of Authenticity, alongside a green C icon on the Chrono24 website.

Certification options are avlable to sellers through Chrono24's certification center or by having an experienced local watchmaker perform a check before listing the item online. There is no cost for buyers when choosing the first method. Alternatively, private sellers can have their watches examined and authenticated at the center; this optional service entls a convenience charge of approximately $216 €199 and takes 2-5 business days.

The authentication process covers theft checks by running serial numbers through stolen watch databases, functionality assessments that include testing complications, as well as authenticity evaluations ensuring adherence to Chrono24's standards. The box and accompanying documents will also be checked for consistency with the reference.

Following this thorough evaluation, a Certificate of Authenticity is detling the condition of the watch, noting any aftermarket components or differences from its original listing description. Buyers are then contacted by Chrono24 to confirm their intent to proceed with the purchase, backed by the platform's Buyer Protection program which guarantees refunds if the item arrives as described.

Certified services are now avlable across Europe, and the U.S. rollout is scheduled for this summer.

Chrono24 CEO Carsten Keller emphasized the importance of this service in his statement: The world's leading marketplace for luxury watches now offers the largest selection of certified watches on Earth, he sd. With our most transparent authentication service, customers can experience the final layer of security when purchasing luxury timepieces.

In a rapidly expanding market, Chrono24's new initiative signifies its commitment to creating trust and transparency for watch collectors worldwide.


By Rachel Cormack

Digital Editor

Rachel Cormack is a digital editor at Robb Report. Having honed her skills at various Australian publications like HuffPost and Concrete Playground before relocating to New York City, she now contributes to the global luxury lifestyle media brand.

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