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This book delves into the transformative landscape of luxury brands and industry innovations, as they expand their reach beyond traditional markets. It illuminates how trs in Asia, China, Eastern Europe, Russia, India, Brazil, and other emerging economies are reshaping the global luxury industry.
The authors, Jonas Hoffmann Associate Professor at SKEMA Business School and Ivan Coste-Maniere Professor of Marketing at SKEMA Business School, explore various aspects that drive these changes. This includes the strategic emergence of Chinese luxury brands, digital innovation in the Brazilian market with Osklen, the phenomenon of uber Luxury catering to ultra-high net worth individuals, the impact of fashion blogging on luxury labels, engaging strategies for luxury consumers in China, arts' role in enhancing luxury experiences within China, and insights into luxury shopping locales across various regions.
The book also analyzes luxury operations in China from both academic and industry perspectives, examines luxury consumer behaviors in Asia with a focus on trs emerging from Southeast Asia, Middle East, Latin America, and Africa. It investigates how luxury brands are adapting to the unique demands of emerging markets while mntning their heritage and traditional values.
Contributions from experts across global luxury sectors provide comprehensive insights into leadership strategies, consumer behavior, market dynamics, brand management, digital transformation, and social media engagement within the luxury industry context.
Moreover, it serves as a catalyst for understanding how luxury brands can navigate the complexities of emerging markets while leveraging unique opportunities for growth and innovation.
Key Takeaways:
Digital Transformation: The book highlights how technology is reshaping luxury retl through innovative online platforms, personalized experiences, and social media strategies.
Chinese Luxury Brand Emergence: Insights into the rise of Chinese luxury brands that are setting new trs both locally and internationally.
Asia Pacific Focus: Comprehensive analysis on consumer behaviors in Southeast Asia, Middle East, Latin America, and Africa, revealing unique market nuances affecting luxury demand.
Global Relevance: A reality check for global leaders looking to mntn their relevance amidst emerging market dynamics.
In sum, Global Luxury Trs offers a holistic view of the evolving luxury landscape, providing valuable insights and strategies for brands ming to succeed in an increasingly diversified global market.
Dr. Jonas Hoffmann is Associate Professor at SKEMA Business School with extensive experience in marketing consulting and executive trning. Dr. Ivan Coste-Maniere has founded several companies within fragrance, watchmaking, and marketing sectors, and currently serves as Head of Luxury and Fashion Management Master's Program at SKEMA Business School.
Bibliographic Information:
Book ## Global Luxury Trs
Sub## Innovative Strategies for Emerging Markets
Editors:
Jonas Hoffmann, Ivan Coste-Maniere
DOI: https:doi.org10.10579781137287397
Publisher: Palgrave Macmillan London
Publication Date: December 4th, 2012 Hardcover
August 27th, 2016 Softcover eBook
ISBNs:
Hardcover - 978-1-137-28738-0
Softcover - 978-1-349-44968-2
eBook - 978-1-137-28739-7
Number of Pages: XII, 275
Subject Keywords:
International Business, Marketing, Emerging MarketsGlobalization, Asian Economics, Corporate CommunicationPublic Relations, International Economics
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Global Luxury Trends Analysis Innovative Strategies for Emerging Markets Chinese Luxury Brand Emergence Study Digital Transformation in Luxury Industry Luxury Consumer Behavior in Asia Pacific Global Relevance of Luxury Brands